Long Copy VS Short: Which One Sells Better?
Another post to support that no matter what the content, relevance is king and that copy length is not a determining factor to success. That said, for prospect email marketing, the image to text ratio...
View Article3 Tips for Writing More Effective Email Marketing Messages
If you are not currently a recipient of Bob Bly’s email newsletter, visit his site to get on his list. It’s always full of valuable copy writing advice and strategies you can use to improve response....
View ArticleWebinar Replay: The Science of Email Marketing
Dan Zarella hosted this informational webinar that is totally worth the listen. View the slides and recording
View Article3 tips for writing more effective e-mail marketing messages
If you are not currently a recipient of Bob Bly’s email newsletter, visit his site to get on his list. It’s always full of valuable copywriting advice and strategies you can use to improve response....
View Article3 Subjects to Study to Boost Your Email IQ
Source: Margaret Farmakis, Return Path If your business is seasonal, back-to-school time and the pre-holiday months of late summer and early autumn are likely major tipping points for driving revenue...
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Email Marketing Equals Dollar Signs
Source: Cara Olsen, Marketing Land Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters....
View ArticleTop 10 Things You Need to Know as an Email Marketing Beginner
Source: Kevin Gao, CEO & Founder of Comm100 If you’ve decided to implement an email marketing program or are ready to talk to your marketing team or a consultant about email marketing, this article...
View ArticleOpen This Email for Free Beer: Deceptive Subject Lines
Source: DJ Waldow, GetResponse Blog Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You...
View Article6 Best Practices for an Effective Email Campaign
Source: Email Marketing Solution-Best Email Marketing Tricks and Tips Nowadays, email marketing is one of the most used online marketing techniques. A successful email campaign can be described as the...
View ArticleBeyond Email Marketing Tools: Content Matters
Source: The Whitelist Blog As email marketing consultants, we try to keep up with industry news, but occasionally the emails, blogs and newsletters pile up. Then we tend tackle that pile all at once...
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